In short, prices will be the same - if not higher - if you don't want to wait in long standby lines. Disneyland's platform will go up to $25 for days purchased in advance, along with a variable component for those who have to buy premium add-on for the day that Genie+ is being used. Disney World's Genie+ will start at $15, but the rate will be a few bucks higher on high-demand days. The platform - which used to set park enthusiasts back $15 for a day at Disney World and $20 at Disneyland - is shifting to a variable pricing strategy. The world's largest operator of theme parks is changing the way it charges for the Genie+ in-app offering that allows guests to have expedited access to many of its most popular rides and attractions. Price hikes in today's inflationary environment are par for the course, but Walt Disney ( DIS -0.51%) is taking aim again with its warm price gun.
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